If the new political reality has you itching to speak out in the media, this session is for you.
First you will learn how to make the strongest arguments for your policy agenda. How to use your company as proof for policies. What are the stories you should tell and how should you tell them. How you can make the connection between your business and the larger economy.
Next, you will learn best practices in working with the media. How to locate journalists interested in what you have to say. Hear about tricks for reaching out to them and getting on their short list of sources to call. Grab tips to enhance your credibility and confidence. Pick up interview do’s and don’ts. Turn difficult questions to your advantage, and more.
Your voice is vital to the movement to stop the crony capitalist agenda and refocus on building a sustainable economy. Sign up and bring your passion for change!
David Brodwin, Co-founder, VP Media and Communications & CFO, ASBC
- David’s background combines senior executive experience in the management consulting industry with leadership roles in advocacy and public policy. In his nonprofit work, he was president of New Voice of Business and executive director at Rockridge Institute, a think tank that explored political communications. Earlier, he was a partner at Accenture, a leading global consulting firm, and vice president of marketing at Radius, a computer peripherals manufacturer. David writes a weekly column on "Economic Intelligence" for U.S. News and World Report and lectures on social change at Golden Gate University.
Bob Keener, Deputy Director, Public Relations, ASBC
- Bob is responsible for setting ASBC’s press strategy and communications. He has put ASBC spokespeople in The Wall Street Journal, The New York Times, The Washington Post and on Fox News and MSNBC. He will help you promote the policy solutions that you are passionate about. He has been working in issues advocacy for 12 years after a career in the private sector, first running a franchise business and then working in marketing and PR. His private sector work encompassed corporate, start-ups and agencies, including a stint at Hill & Knowlton—at the time the world's largest PR agency.
This is the third session in the Media and Advocacy Training webinars.
- The first session: Sharing the Responsible Business Voice on Social Media is on April 18.
- The second session: Effective Advocating & Lobbying Your Elected Officials is on April 26.