Bookmark and Share

ASBC Event

Bookmark and Share

Sharing the Responsible Business Voice on Social Media

Time: 4:00pm to 5:00pm Eastern Time
Place: Webinar

This session focuses on all things social media for the responsible business voice. We’ll cover how to effectively break through the noise and clutter of the most popular mode of communication in the 21st century. We’ll guide you through the best ways to tell your story on Facebook, Twitter, and LinkedIn…often in 140 characters or less.


Ryan Rabac, Manager, Digital Marketing for ASBC

  • Ryan has guided digital marketing and strategy for local and national nonprofits, building campaigns that enhance brands and increase their engagement with stakeholders. He holds a Master of Public Administration from Syracuse University and a Bachelor of Science in Political Science from Florida State University.

Kevin Maley, Managing Supervisor, VOX Global

  • Focused on sustainability and corporate social responsibility, Kevin Maley is a managing supervisor at VOX Global, a D.C.-based strategic communications and public affairs firm. In this role, Kevin works with companies and nonprofits on sustainability strategy, including goal setting, stakeholder engagement, risk assessment, materiality analysis and emerging issues management. Kevin also provides organizations with sustainability communications support, including engagement through social and traditional media, key messaging, report writing and website development. Kevin holds a bachelor’s degree in Political Science from Syracuse University and a master’s degree in Public Affairs from the University of Massachusetts.

Pat Heffernan, President MARKETING PARTNERS, INC., ASBC Board Member

  • Pat creates mission-focused strategies to unlock the power of communication to drive change.

    Pat is a founder and first president of VT Businesses for Social Responsibility, adjunct faculty & advisory board member of Univ. of Vermont College of Agriculture & Life Sciences, serves as an expert witness on communications in federal court, and has testified at the local, state and national level. Previously, Pat served as Associate Dean at Vermont Law School. She holds B.A. and MBA degrees and is a certified management consultant.


This is the first session in the Media and Advocacy Training webinars.