Too many cosmetics companies—including well-known brands—use ingredients that can cause harm to human health or the environment. And other companies that use safer or more sustainable ingredients often have products that simply do not perform the way the customer expects them to. The cosmetics industry is in need of a “counter revolution,” and Beautycounter is delivering. We’re making safe products that people want to use, sold in a friendly, personal way by women who are financially empowered by an innovative business model, complete with meaningful relationships with our nonprofit Cause partners. We work to ensure that every interaction creates an opportunity for education and change for the better; we always share our knowledge and passion for environmental health and women’s financial empowerment.