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ASBC Statement on CA SB258 Ingredient Disclosure

For Immediate Release: 
October 16, 2017
Contact Info
Bob Keener

WASHINGTON, DC (October 16, 2017)– The American Sustainable Business Council (ASBC) today announced its support for the final approval by the Governor of CA SB258, the Cleaning Products Right to Know Act. The following statement may be attributed to David Levine, CEO and Co-founder of ASBC:

“We applaud Governor Brown and Senator Lara for giving California businesses and families the information they need to make responsible choices about the products they use. Approval of the Cleaning Products Right to Know Act confirms California’s commitment to protecting workers on the job and families in their homes.

“It’s encouraging that the California Governor and Legislature are acknowledging, through this action, the hard work that companies – big and small – along with NGO partners contributed to reach a fair compromise on this legislation. This bill creates a model for the nation for transparency in cleaning product labeling.

“ASBC member companies have proven for years that being transparent with consumers is good business. Trust with consumers is why sustainable brands are experiencing rapid growth within the sector.

“Uniform, yet flexible, labeling requirements are the bedrock on which innovation and consumer confidence will be built moving forward.”

ASBC members also expressed support for the legislation.

“This is a monumental day for the cleaning products industry,” said Joey Bergstein, CEO of Seventh Generation. “We’ve long believed in the consumers’ right to know what’s in the products they’re buying. Nearly 10 years ago Seventh Generation began displaying all of our ingredients on packages, and we’ve been able to prove that this is not only good for consumers but good for business. We’re proud to have collaborated on this legislation and to see California lead the nation in ingredient disclosure.”

Kelly Vlahakis-Hanks, President and CEO of Earth Friendly Products, said, "Ingredient transparency is fundamental to our business, and we're proud to list all our ingredients on our labels. We thank Senator Lara and the Governor for empowering consumers with the information they need to make informed choices about the products they bring into their homes.”   “Without transparent ingredient disclosures on the labels of cosmetics, cleaners, and air fresheners, consumers do not have the tools they need to buy what’s best for themselves and their families,” said Michael Bronner, President of Dr. Bronner’s. “Dr. Bronner’s stands against any product labeling or lack thereof that leaves consumers in the dark about what they are buying and stands for the right to know. An educated consumer is a safe consumer.”

Beautycounter CEO and founder Gregg Renfrew said, “Beautycounter applauds California policymakers for their leadership in the regulation and disclosure of chemicals in consumer products by passing landmark legislation that brings transparency to cleaning products. Families, consumers and workers have the right to know what ingredients are inside the products they use everyday. The Cleaning Product Right to Know Act marks an important step in arming California consumers with the knowledge to make informed choices about what they buy and use. At Beautycounter we have fully disclosed ingredients we formulate with since day one. We will continue to fight for increased transparency around fragrance ingredients and encourage other companies to do so as well.”

Ashkin Group President Stephen Ashkin, who is considered the Father of Green Cleaning said,

“In the professional cleaning products industry, over 30 percent of all products are considered green (safer for health and the environment) compared to just 3 percent in the consumer marketplace. The ingredient disclosure requirements in SB258 will help mothers and fathers select safer products, just like the professional purchasers.  And based on the success in the professional industry, SB258 will be able to achieve this while protecting confidential business information and encouraging innovation.”

Intex Solutions President David Rosenstein said, “Both as a company that uses cleaning solutions and as consumers we are thrilled that there will be more transparency in labelling so informed decisions can be made about product use. We are proud that California continues to take a leadership role in consumer choice and environmentally sustainable practices."

The American Sustainable Business Council advocates for policy change and informs business owners and the public about the need and opportunities for building a vibrant, sustainable economy. Through its national member network, it represents more than 250,000 business owners, executives and investors from a wide range of industries.